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Fighting the Recession

It is no surprise that many companies are looking for savings and economies during these difficult times.  As a result, many of us have become a lot more open to new ideas and suggestions so we can get to these savings instead of just staying within our normal comfort zones.

It is widely accepted that if a business can survive the course of the next twelve months, then there is a good chance of coming out of the recession and being able to fight another day.  In order to do this, doing nothing is not an option.  Action needs to be taken quickly before it’s too late. 

What will come from this recession are permanent change and the necessity to do business in a new way.  A way that’s smarter and more efficient.

That’s where ITIQ comes in.   We can help you use Information and Technology in a smart way.  A way that will enable you to save money, cut costs whilst still creating opportunities for new business.

How to beat the downturn

Faced with a downturn the common reaction is to cut marketing spend and activity. But research shows, this can be the biggest commercial mistake of all. 

During every recession of the past 90 years, businesses who increase their marketing spend are the ones who not just survive the tough times and thrive afterwards, whilst the ones that cut their marketing spend half their chance of survival.

 

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   working with ITIQ you can benefit from...

  • An effective Web presence
  • Replacement of costly postage through cross media marketing
  • Reduced financial risk from more predictable marketing returns
  • Improved lead generation
  • Faster response times to your marketing
  • Access to the under 35 year old management sector, by working in-tune with them
  • Reduced costs by enabling non-office locations to be as effective as being in an office
  • Increased response  from aligning the method of communication media to your customer
  • Greater return on your marketing investment through personalisation
  • Unique and innovative designs and marketing ideas that make you stand out from the crowd
  • More effective use of Internet and ecommerce to generate revenue and reduce costs
  • Using technology such as blogs, Twitter, SMS and automated data capture
  • Greater knowledge about how to use technology to reduce costs and increase business

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